About Tiffany

Tiffany & Co. is a world-famous jewelry brand that is considered one of the five major jewelers in the world, along with Cartier, Bulgari, Harry Winston, and Van Cleef & Abel.
Currently, it is a global brand with over 200 stores not only in its home country of the United States but also in 20 countries around the world.

Founded in 1837, it is a brand with one of the oldest histories in the United States, and has been used by important figures such as presidents and celebrities, and has had a great influence on American history.

In addition to jewelry, we carry a wide range of products such as silver cutlery, watches, leather products, and miscellaneous goods, from relatively reasonably priced silver necklaces to high jewelry that is individually handmade by top craftsmen. It's a feature.

the beginning

Tiffany & Co. was founded in 1837 by Charles Lewis Tiffany and John Barnett Young, who were 25 years old at the time.
The first store was opened at 259 Broadway in New York, and when it first opened, it mainly sold stationery and decorative items rather than jewelry.
Rather than selling at ``market price,'' which was common at the time, he adhered to an innovative style of attaching price tags and refusing to negotiate for discounts at all.

In 1843, they began selling jewelry imported from Europe, and in 1845 they published the first mail-order catalog in the United States, ``Blue Book.''
Later, it became ``Tiffany Blue,'' which is famous as the Tiffany brand color.
With the February Revolution that occurred in France in 1848, the company succeeded in purchasing precious jewelry from the exiled French royal family and aristocrats, and began selling diamond jewelry in earnest.
This business was so successful that Charles Tiffany became known as the "King of Diamonds" and established himself as America's premier luxury jeweler.

Around 1847, the company began selling watches, signing a contract with Patek Philippe, the world's leading luxury watch manufacturer, and becoming America's first retailer.
After that, they set up a watch factory in Geneva, Switzerland, and began manufacturing their own watches.
In 1878, Tiffany sold its watch movement factory to Patek Philippe, but even after that, many of Tiffany's watches still use Patek Philippe movements.
The association between Tiffany & Co. and Patek Philippe has a long history, and Patek Philippe remains the only brand that allows double names.

In 1851, the company acquired the business of John C. Moore, a New York silversmith, and began manufacturing and selling silver products.
They were the first American company to use the same sterling silver (925/1000) used in Britain, which would later be adopted as the official American standard.
In 1867, Tiffany became the first American company to win an award for silverware at the World's Fair in Paris.
Furthermore, in 1878, he won the Grand Prix in the silverware category at the Paris Universal Exposition. He also won a gold medal in the jewelry category, dramatically improving the quality of American silverware and jewelry, which had lagged behind Europe, and making it known to the world.

Thanks to the skills of Charles Lewis Tiffany, the company achieved success in the jewelry, watch, and silverware businesses shortly after its establishment, and became one of America's top brands.

Become a global brand

In 1885, Tiffany designed the new coat of arms of the United States, which still appears on the American $1 bill.
He also played an important role in the American sports world, designing trophies for famous American sports tournaments such as the NFL Super Bowl, WBC, and U.S. Open.
Successive presidents and John F. Kennedy's first lady, Jacqueline Kennedy, also used Tiffany jewelry, and the company went beyond being a mere jewelry brand to become a company brand rooted in American history.

In 1886, Charles Lewis Tiffany introduced a design called the ``Tiffany setting,'' in which a diamond is supported by six prongs, and it has become representative of engagement rings.
Even after Charles Lewis Tiffany passed away in 1902, jewelry was designed by leading jewelry designers of each era, including his son Louis Comfort Tiffany, Jean Jurnberger, Elsa Belletti, and Paloma Picasso. Gani has attracted celebrities from all over the world.

In 1940, the head office moved to its current location on Fifth Avenue in New York.
Tiffany's name became known around the world through the popularity of the 1961 movie ``Breakfast at Tiffany's'' starring Audrey Hepburn.
The main store on Fifth Avenue in New York has been featured in movies and is a tourist attraction in New York.

the current

Tiffany & Co. has reigned as an independent brand as America's leading luxury brand for over 180 years, but at the end of 2019, LVMH (Louis Vuitton Moët Hennessy), the world's largest brand conglomerate that includes Louis Vuitton, sold for $14.5 billion. announced a major acquisition.
In the end, the contract rose to $16.2 billion.

At this point, we do not know how Tiffany will be positioned within LVMH in the future, but even with the acquisition, Tiffany's brand value has not diminished.
In addition to LVMH, global brand conglomerates such as Kering and Richemont are being formed, and LVMH is expected to play a major role as America's leading luxury brand.

summary

Tiffany's easily available open heart necklaces were all the rage in Japan during the bubble period, so Tiffany's prices are sometimes seen as lower than other high-end brands.
This is due to our strategy of developing a wide range of products to suit each stage of life, such as spoons for babies, first jewelry for teenagers, engagement rings, and eternity rings.
It is a national brand that is associated with American history, and has had a great influence on American history not only with jewelry but also with silverware and watches.